The client: A luxury remodeling and outdoor-living contractor serving the Dallas–Fort Worth metro — offering everything from patios, pools, and masonry to kitchens, additions, and full home remodels.

The goal: Qualified homeowner leads across their entire service line — not just clicks, but real project inquiries that turn into booked jobs.

What we did: We built and managed the paid campaigns covering every service, structured by job value so high-ticket work — pools, additions, full remodels — stayed front and center instead of getting buried under low-value clicks.

The results:

• Three booked projects worth $20,000, $21,000, and $30,000 — $71,000 in signed remodeling work.
• $500–$697 cost per lead, and all three leads closed into paid jobs.
• Better than a 30x return on ad spend.

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