Google Ads Waste Calculator for Texas Contractors

Quick answer: Most Texas contractors pay far more than they should for each lead. Enter your numbers below to see your real cost per lead, how much budget is wasted, and how many extra exclusive leads Digital Marketing Concern (DMC) could get you at our $38 average cost per lead.

Monthly ad spend ($)Google Ads, LSA, Angi, HomeAdvisor – everything you pay for leads

Leads you get per monthCalls and form fills that were real customers

How many leads you close (%)

Average job value ($)

$0Your cost per lead

$0Wasted per month

0Extra leads/month at $38

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Estimate based on DMC’s $38 average cost per exclusive lead across our HVAC accounts. Your real results depend on your market, season and offer. Your free audit shows the exact numbers for your account.

How does the Google Ads waste calculator work?

It divides your monthly ad spend by the leads you actually get to find your real cost per lead. Then it compares that with DMC’s $38 average cost per exclusive lead to show the budget you are losing and the extra leads the same budget could bring.

Why do contractors waste so much on ads?

The most common leaks are broad keywords that pull in DIY and job-seeker searches, shared leads from Angi and HomeAdvisor sent to 4–5 contractors at once, campaigns that are set up once and never optimized, and no seasonal strategy for summer AC and winter heating demand.

What happens in the free audit?

We review your Google Ads and Local Services Ads, show you where money is leaking, and give you a clear plan. Every DMC client gets exclusive leads (one client per metro), month-to-month terms, and a live dashboard with call recordings.

Ready to stop wasting ad spend? Book your free Google Ads audit, call (336) 899-6476, or message us on WhatsApp.