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Frequently Asked Questions

Everything you need to know about working with Digital Marketing Concern.

Yes. We create separate B2B campaigns targeting commercial property managers, general contractors, and business owners in your service area.
In most Texas cities, plumbing leads cost $35–$75 each via Google Ads. Emergency plumbing keywords tend to have higher cost but also higher job values.
Both. Google Ads delivers immediate leads while SEO builds long-term free traffic. We recommend combining them — start with Google Ads for fast results, then layer in SEO.
By targeting specific neighborhoods and service types where large companies don't focus. We specialize in finding your competitive gap and exploiting it.
Absolutely. We use Meta Ads and promotional campaigns to generate maintenance and inspection bookings during traditionally slow months.
We use Meta Ads for maintenance plan promotions, tune-up specials, and early season discounts. These campaigns run in spring/fall and keep your team busy during traditionally slow periods.
Google Search Ads targeting 'AC repair [city]' and 'emergency AC service' keywords. We maximize budgets during peak demand periods for maximum volume of high-value calls.
Very competitive in major cities. Our advantage is hyperlocal targeting — we focus on specific ZIP codes and neighborhoods where your competition is weaker.
Yes. We run dedicated campaigns for maintenance plan enrollment — these campaigns pay for themselves through recurring revenue.
We activate emergency campaign budgets within 24 hours of a major storm event, targeting your service area with high-urgency ad copy to capture maximum storm damage leads.
Typical roofing jobs range $8,000–$25,000+. Even at $85 per lead with a 30% close rate, you're paying ~$285 per job for work worth 30–80x that amount.
Yes. We run separate campaigns for each audience — residential targeting homeowners and commercial targeting property managers and business owners.
Strong review profile, before/after photo ads on Meta, and trust signals in your Google Ads (licensed, insured, BBB accredited). We implement all of these.
'Electrician near me', 'electrical panel upgrade', 'EV charger installation', and 'emergency electrician' are among the highest-volume searches. We target all of them.
Moderate competition — less than HVAC or plumbing, but growing. Now is the ideal time to establish strong local rankings before your market gets crowded.
We set clear lead targets in our strategy and work toward them. If we miss agreed targets in month 1, the following month is free.
Critical. Studies show 90%+ of homeowners read reviews before hiring. We set up automated review requests so every satisfied customer becomes a public endorsement.
High-value procedures generate the best ROI: dental implants, Invisalign, veneers, teeth whitening, and emergency dental. We build separate campaigns for each.
By emphasizing personal care, specific dentist names, and community connection. Local patients often prefer independent dentists — we help communicate your unique value.
Absolutely. Meta Ads with before/after imagery perform exceptionally well for cosmetic procedures. We create compliant, compelling ads that drive consultation bookings.
All our dental marketing complies with HIPAA guidelines. We never use patient data in advertising and ensure all forms have appropriate privacy disclosures.
Extremely effective for practice areas with immediate needs — personal injury, DUI/criminal, family law emergencies. These clients search, click, and call within minutes.
Very competitive in major cities. Legal keywords can cost $30–$150+ per click. Our precision targeting minimizes wasted spend and maximizes case intake quality.
Yes. We build separate campaigns for each practice area (personal injury, family law, criminal defense, etc.) with tailored messaging for each client type.
Texas State Bar rules apply to attorney advertising. All our campaigns comply with TDRPC rules — we're experienced with legal advertising compliance.
Look for four things: specialization in home service trades rather than a generalist client roster, transparent reporting that shows actual cost per lead not just impressions and engagement, no long-term contracts that trap you if results don't materialize, and genuine local Texas market knowledge. Ask any agency you're considering: what is a realistic cost per lead for my trade in my specific service area? If they can't answer that specifically before you sign anything, they're guessing. We answer that question with data during your free audit — before you spend a dollar.
No. Every client engagement is month-to-month with 30-day cancellation notice. We don't use contracts to retain clients — we use results. Our average client stays with us for 18+ months, but that's a choice they make every single month based on whether their phone is ringing. If it's not, we don't deserve to keep the account — and a contract shouldn't be what keeps you from leaving.
A dedicated campaign manager handles your account — the same person who builds your campaign is the person who monitors it weekly and optimizes it monthly. We don't use the onboard-and-hand-off model where you meet a senior strategist during the sales process and then get assigned to a junior coordinator. Your campaign manager knows your trade, your service area, and your performance benchmarks.
We're a local Texas agency based in Richmond, TX — 1522 Bellwood Lake Dr, Richmond, TX 77406. We work with contractors across Texas, but our home market is the Houston metro and surrounding Fort Bend County area. Being local means we understand the seasonal patterns, competitive dynamics, and homeowner demographics of Texas markets firsthand — not from research reports
We work exclusively with home service contractors and professionals: plumbing, HVAC, roofing, electrical, garage door, pest control, landscaping, foundation repair, painting, dentists, and lawyers. Every client we take on runs a business where a phone call or booked appointment is the goal of every marketing dollar spent. We don't work with e-commerce, retail, restaurants, or SaaS — our entire framework is built for home service trades.
You'll typically see Google Maps improvements in 30–60 days. Page 1 organic rankings usually take 3–6 months. We combine SEO with paid ads so you get leads immediately while SEO builds.
Most clients receive their first call within 72 hours of launch. We prioritize fast wins by targeting high-intent emergency and service keywords first.
Yes. Your ad spend goes directly to Google — we never touch your budget. Our management fee is separate and covers strategy, setup, and optimization.
We only target buyer-intent keywords (people ready to hire now), use call-only ads for mobile, and optimize every campaign for phone calls — not just clicks.
Plumbing, HVAC, Roofing, Electrical, Dentistry, and Law. We have proven campaign templates for each industry built on years of Texas data.
Absolutely. Meta's audience targeting is unmatched for reaching homeowners in specific Texas ZIP codes. For HVAC, dental, and roofing businesses, Meta Ads consistently deliver leads at $20–$60 each
Lead generation forms and click-to-call ads perform best. We also use video ads for retargeting warm audiences who've visited your webs
We recommend $500–$2,000/month in ad spend to start. We'll scale what's working and cut what isn't — your budget is never wasted.
Yes. Meta's native lead forms let us capture name, phone, and email directly inside Facebook/Instagram — no website required.
Yes, all our Meta campaigns run across Facebook AND Instagram by default unless you prefer one platform.
Not necessarily. Many of our highest-performing ads are simple talking-head videos filmed on a phone. We provide a script — you record it. We handle the rest.
We target by geography (your Texas city), by search intent (people who searched for your services on Google), by demographics, and by custom audiences from your website.
Yes — skippable ads only charge you if someone watches 30+ seconds or clicks. This means you only pay for genuinely interested viewers.
Excellent for brand building and retargeting. We recommend YouTube as a complement to Google Search Ads — Google gets the immediate call, YouTube builds the trust that makes it happe
YouTube campaigns typically deliver 2–5x brand recall lift and reduce cost-per-lead on other channels by keeping your brand top-of-mind.
We recommend starting with $1,500–$3,000/month in ad spend for most Texas markets. Competitive cities like Houston or Dallas may need $3,000–$5,000+ to see strong results. We'll advise you based on your specific market.
Yes — your Google Business Profile needs to link to a fast, mobile-friendly website. If you don't have one, we can build it for you.
Local SEO focuses on ranking in your specific city or region — especially in Google Maps. It's faster, more targeted, and more cost-effective for service businesses than national SEO.
We set up a review acquisition system that automatically asks satisfied customers for reviews. Consistent 5-star reviews are critical for local rankings.
Yes, but it takes more time and work in cities like Houston and Dallas. We've ranked clients in highly competitive Texas markets by focusing on hyperlocal neighborhood targeting.
Most websites are completed in 2–3 weeks. We work fast because every day without a converting website is money left on the table.
100%. You own your domain, hosting, and all website files. We never hold your site hostage.
Yes. We offer a CRO (conversion rate optimization) service where we redesign your existing site for better performance without starting from scratch.
We build every website with on-page SEO best practices. For stronger Google rankings, we recommend adding our Local SEO service.
We primarily build on WordPress for flexibility and SEO, or custom HTML/CSS for maximum speed. We recommend the best fit based on your needs.
A lead is a potential customer who has expressed interest — typically a phone call, a form submission, or a text message. We track every lead so you know exactly what you're getting.
We use intent-based targeting, negative keyword filters, and geographic restrictions to minimize unqualified leads. We also provide call recordings so you can review lead quality yourself.
Yes. We integrate with popular CRMs like HubSpot, ServiceTitan, Jobber, and many others so leads flow directly into your existing workflow.
In Texas, typical cost per lead ranges: Plumbing $35–$75, HVAC $45–$90, Roofing $60–$120, Dental $40–$80, Legal $80–$200. We work to get you below these averages.

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